EA campaign aims to protect homeowners from flooding

Mackley is supporting an Environment Agency campaign which aims to help homeowners to be more flood resilient.

In England, there are more than 5 million homes at risk of flooding but according to recent polling, only a third of people in areas at risk of flooding believe that their home could be at risk.

The average cost of flooding to a home is around £30,000. Flooding also brings a significant risk to life and the mental health impacts of flooding can last for two years or more after flooding has happened

Depression, anxiety and PTSD can affect up to a third of people who have been flooded.

But, crucially, taking steps to prepare for flooding, and knowing what to do in a flood can

significantly reduce the damages to a home and possessions (by around 40%), reduce risk to life, and reduce the likelihood of suffering from mental health impacts in the future.

The Environment Agency’ Flood Action Campaign is focused on helping people know what action to take in a flood, based on its ‘Prepare. Act. Survive.’ flood guide.

Caroline Douglass, Director of Incident Management at the Environment Agency, said: “Flooding can cause serious disruption to people’s lives. We can’t prevent it, but we can help homeowners to be more flood resilient.

“Those who are aware of the risk and have done something about it are able to reduce damage to their homes and possessions considerably.”

Throughout the campaign, Mackley will be sharing the EA campaign materials across its social media channels.

David Knapp, Mackley’s Business Development Manager, said: “Protecting communities from the fear of flooding is at the heart of our business, and many of our projects are carried out to serve this purpose.

“We are delighted to support this Environment Agency campaign and hope to help raise awareness of the actions to take in the event of a flood.”

09 November 2020

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